难检字字典在线查询

汉语拼音：gòu mǎi dòng jī

消费者购买商品时的欲望和出发点。由人的生理需要和心理需要产生。主要有求实动机(讲究实用)、求新动机(注重新颖)、求美动机(追求美观)、求廉动机(要求价格低廉)、求名动机(追求名牌)等。

• Even though the primary buying motives may seem obvious to you. the customer may not always tell you the reason for buying.

  即使最初购买动机对于你看起来明显。但是消费者可能不总是告诉你购买的原因。

• In other words, when a customer buys an electric razor, the primary buying motive may be convenience.

  换句话说，当客户购买的电动剃须刀，主要购买动机可能是方便。

• Different buying motivations were associated with different buying consideration factors.

  不同的购买动机也会有不同的选择评估行为。

• awaking potential need, evoking purchasing inclination, and then can finally arouse purchasing intention.

  唤起消费者潜在需要，诱发购买愿望，进而激发起购买动机；

• Different consumer characteristics and life style would affect buying motivations and buying consideration factors. 5.

  消费者特性、生活型态的不同会影响他们的购买动机与选择评估行为。

• Selective buying motives cause the customer to select a specific product or service.

  选择购买动机导致客户选择特定的产品或服务。

• Advertising to stimulate consumer buying motivation and desire to buy.

  广告能激发消费者的购买动机和购买欲望。

• Children the same period, these features will have a direct impact on the purchase of children's motivation and buying behavior.

  儿童期也一样，这些特征将直接影响着儿童的购买动机和购买行为。

• can stimulate customers to buy for winning the impulse buying motives.

  可以刺激顾客为中奖而购买的冲动性购买动机。