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汉语拼音：guàn míng quán

在某种事物前面加上自己名号的权利：一家知名企业取得本次赛事的～。

冠名权 [guàn míng quán]

1. 在某种事物前面加上自己名号的权利，通俗地说,就是商家为某项活动（如比赛、义演等）出资赞助，取得用自己的商标或品牌为活动命名的权利。

• I don't recall any football club of this size with this international reach that's ever done a naming rights deal.

  我不会在意世界上究竟有哪几个大俱乐部曾经做过球场冠名权的买卖。

• Sport naming right is a cut-in point which merges sport into economy under the system of socialist market economy.

  体育冠名权是社会主义市场经济条件下体育融入经济的重要切入点，是体育市场开发的重要内容。

• If you put a deadline on the naming rights, then you start to marginalise the deal.

  如果你将冠名权这事儿订了一个具体期限，那么你就不得不马上去做这笔交易。

• The Bird's nest, the main venue for the 2008 Beijing Olympics, is reportedly selling its naming rights.

  北京奥运会主体育场鸟巢可能出售冠名权以获取经济效益。

• The size and location of the Shanghai deal are significant because the financial crisis had rendered the naming-rights market dormant.

  这一协议的规模和地点都具有重要意义，因为经济衰退使得冠名权市场几乎进入了休眠状态。

• The " Yao factor" is already driving up prices for sponsorships and naming rights.

  “姚明现象”已经令赞助费和冠名权身价大增。

• For sale: the right to name one giant bird's nest.

  待售：鸟巢冠名权。

• That's why the search is on currently for a naming-rights partner. And that could very well happen.

  这就是为什么要去找冠名权赞助商的原因。而且这很可能发生。

• Alta has to find a corporate sponsor to bankroll $50 million dollars in start-up costs, in exchange for naming rights or ads on the bikes.

  Alta必须找到一家赞助商来得到5000万美元的初始成本，Alta准备用冠名权或车身广告来作为交换。