This new product with its quality, feel the soft, look for the beauty, style, as well as good won the majority of female consumers favor.
此新品以其质量优、手感软、外观美、风格好等优点博得广大女性消费者的欢心。Well, where I was coming from was the point of view of female consumers.
呃,我陈述的根据是女性消费者的看法。After we did the market research, we decided to launch three new products for female consumers, all in one go.
我们做过市场研究之后,决定一次针对女性消费者推出三种新商品。Female consumers had stronger self oriented motivations than male, especially in quality assurance and self-directed pleasure.
女性消费者的个人导向性动机相比男性更为明显,具体体现在对品质的追求和自我取悦两个动机上。Previously phones appealing to women are often a standard phones offered in pastel colour or worse pink.
之前给女性消费者设计的手机通常仅是标准款的彩色型号或难看的粉色系。"after analysing the data, we found that female consumers only saw two types of beauty: wholesome and sexy sensual. " said goodman .
古德曼说:“在对这些数据进行分析后,我们发现女性消费者只评出了两种类型:健康型和性感性。”He added that the results also illuminate a gap between the male executives who are marketing the magazines and the consumers.
他说,这个研究结果也让我们看到做女性杂志市场营销的男业务员对女性消费者还不够了解。Female shoppers would have different feelings and expectations toward formless design factors in different consumption levels. 3.
消费价值阶层不同之商品其造就之空间意象,带给女性消费者的空间感受亦不同。So it's looking outside that group: to women, minorities, young people, and consumers outside the U. S.
所以,哈雷公司把眼光投向新的消费群体:女性消费者,少数族裔,年轻人,美国以外的消费者。