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汉语拼音：cù xiāo cè lüè

企业为扩大商品销售而采取的手段和谋略。依据商品特点和市场不同情况决定。主要有拉式策略和推式策略两种。前者运用广告宣传、赠送样品等手段，提高企业商品知名度，激发购买欲望，把消费者吸引过来；后者通过推销人员登门推销或设立门市部、提高售后服务等方式，把商品直接推上市场。

• Much of her retail and merchandising strategy is grounded in grassroots investigations.

  赫尔曼的零售和促销策略大多源自民间调查。

• On this basis, we formulate a product strategy, pricing strategy, channel strategy and promotion strategy.

  在此基础上，制定出产品策略、价格策略、渠道策略和促销策略。

• Combine advertising, public relationship sales extension and sales promotion by adopting proper promotion strategy.

  采用合适的促销策略，将广告、公关、营业推广和人员促销相结合；

• Then explores the marketing mix strategy, including product strategy, channel strategy, price strategy and sales strategy.

  接着探讨市场营销组合的方式，包括产品策略、渠道策略、价格策略和促销策略。

• As for promotion, the banks should use the experience of Ads of American banks, establish a good public status for themselves.

  而在促销策略的选用上，可以借鉴美国银行的广告的方式，树立良好公众形象。

• promote diversification strategy, services and personalized service with the type of combination.

  促销策略多样化、服务个性化及与服务有型化相结合的状况。

• For new consumption patterns in the region on the market a foothold, effective marketing strategy is particularly important.

  为了新的消费方式在本地区市场上获得一席立足之地，促销策略的有效作用尤为重要。

• Tactics of marketing channel and promotion is the supplement of villa marketing, not a trick to cheat the customer.

  别墅营销渠道策略和促销策略作为别墅开发和销售的补充，而不应该成为开发商争相炒作的手段。

• So Yedao have to put the market resources into promotion strategy, place strategy, at same time unite three minors market strategy.

  因此，椰岛鹿龟酒必须将营销资源重点投入到促销策略，渠道策略中，同时兼顾三种次要的营销策略。